Prof. Dr. Markus Weinmann

Professor Markus Weinmann is a leading researcher in the context of the digital economy, including data-driven decision-making and behavior analytics. His research has been published in top-tier journals such as Information Systems Research, Management Science, Marketing Science, and MIS Quarterly, and has won numerous awards.

Professor Weinmann's research focuses on the opportunities and challenges of using data to understand how people judge, decide, and behave on digital platforms. His work has been featured in premier media outlets such as The Wall Street Journal, Daily Mail, and Der Spiegel, and is highly regarded for its insights and contributions to the field.

In addition to his research, Professor Weinmann is an accomplished teacher and mentor. He has been recognized for his excellence in teaching, and is committed to helping his students develop the skills and knowledge they need to succeed in the field of business analytics and data-driven decision-making.